This is Tūrangi

Our commitment

No business will be left behind.

The goal of this community-based initiative is to establish a collaborative web presence that promotes the local region and unites everyone in a collective space rather than operating as individuals.

The aim of prioritising the Tūrangi community is to foster community growth by offering online support for local community organisations, small to medium-sized enterprises (SMEs), and larger employers.

The purpose of developing this community-based project is to create a web presence that is collective in nature, focused on promoting the local region and bringing everyone together in one space, more collective than individual.

Local Residents

Envision a unique community information tool, the pulse of our community. It’s not just a calendar, it’s a hub of resources and a gateway to volunteer organisations.

Our focus is on the power of grassroots people, especially our invaluable volunteers. It’s about bringing everyone together as a collective community, where each individual, especially our volunteers, plays a crucial role in our shared success.

Our ultimate goal is to create a space that welcomes and includes everyone, a space where you can find what you need and contribute to what you believe in.

Local Business

For small local businesses, the importance of local relationships cannot be overstated. Your presence and contribution are not just important but vital to the fabric of our community.

It’s important to remember that town promotion is not just about individual businesses. It’s about the collective growth of the local economy, and every business, regardless of size, plays a significant part in this.

Non Residents

Helping non-residents (holiday homeowners, former/future residents, future businesses, and whanau) stay connected to the community and the area they love, providing them with a community resource for future visits to the Tūrangi area.

Helping to market the area regionally and nationally, increasing online visibility and building trust to showcase a vibrant community.

Tourists

Promote Tūrangi as a destination and the gateway to the Tongariro National Park.

Be international-ready and reach overseas markets effectively as a community.

Simply Put

Currently, the information available for the local area is scattered over local newspapers, websites, Facebook pages, noticeboards, word of mouth, and newsletters, posing a significant challenge in accessing it.

• Often past-dated
• Information isn’t reaching the right people on time
• Unbiased or biased opinions
• Lack of transparency

Most importantly, this project has the potential to show Tūrangi as functioning and vibrant community, enhancing its image and functionality.

Businesses, Cafe, Restaurants, Takeaways, Pubs, Churches, Community Groups, Health and Medical, Schools, Shops, Sports and Fitness, Tourism and More.

It’s an online guide to everything in and around Tūrangi.

Project Timeline

Base Potential

Comprehensive Business Directory: Listing for all businesses within the community of interest
Community Resources: Volunteer organisations, schools, emergency support, church groups, iwi, hapu and whanau – and wherever we go to get help or provide support.
Blog: This space is for local input and local businesses to share in-depth information, strengthening our community. We use it to promote individual businesses each month, fostering a culture of local support.
The community events calendar includes forthcoming events from all associations and businesses, such as touch rugby at 6pm, etc.
Tourism activities: List activities and venues, such as climbing walls, ratings, Tongariro crossings, motels, backpackers, etc.

Offsite

• Social media channels: to share blog posts and promote business and community.

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September 2024

Stage 1 | Develop a Foundation Base

Build a comprehensive online presence for Tūrangi businesses, community groups, and organisations.

Actions:

Populate the community directory with initial listings for local businesses, clubs, and associations.
Ensure each listing includes essential information such as contact details, descriptions, and links to websites or social media.
Optimise the directory for search engines to increase visibility by implementing SEO best practices such as keyword research, meta tags, and back linking strategies.

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Spring 2024

Stage 2 | Develop Promotional Content

Enhance the visibility and engagement of local clubs and associations through targeted content.

Actions:

Create and publish engaging blog posts highlighting community events, success stories, and profiles of local groups.
Develop and share promotional content on social media platforms, including updates, event highlights, and spotlights on featured organisations.
Utilise the website to regularly update content, ensuring it remains relevant and engaging for the local audience.

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Summer 2024

Stage 3 | Create Promotional Packages for Businesses

Offer businesses customised promotional packages to boost their visibility and attract customers.

Actions:

Design various promotional packages, including enhanced directory listings, featured blog posts, social media shout-outs, and targeted advertising.
Provide options for businesses to choose packages based on their needs, including options for ongoing promotions and seasonal campaigns, empowering them to tailor their marketing strategies.
Track the performance of these packages and gather feedback to refine and improve future offerings by using analytics tools to measure reach, engagement, and conversion rates and conducting regular surveys to understand the businesses’ needs and preferences.
Create a job listings page so businesses can use the website to promote their local business further and hire staff from within the community, regionally and nationally.
Create a newsletter to update users and share content.